Why Is It Important to Wear Sunscreen in the Winter

Why Is It Important to Wear Sunscreen in the Winter

Ella & Jo Cosmetics is delighted to announce their UK launch in partnership with their new Beauty  Ambassador, TV presenter Cat Deeley. 

A real beauty enthusiast, Cat is excited to share her skincare secrets and daily beauty routine with her  must have Ella & Jo products, for healthy and glowing skin. 

Speaking on the partnership Cat says, “I loved the products as soon as I tried them and now Ella & Jo is my best shared secret! I’m a real beauty enthusiast and am excited to be working with a new and  emerging brand with the same ethos and values that I hold. I have always been interested in looking after  my skin and I am very particular about the skincare I use. Confidence for me really does start with my skin  and how I look is related to how I feel. What I love about Ella & Jo products is that my skincare routine is  so quick and easy, every day. The fact I feel better after using the products means I have more inner  confidence, which shines on the outside too. I can’t wait for you to try the products!” 

Menopausal Skincare Reading Why Is It Important to Wear Sunscreen in the Winter 3 minutes Next Fresh Start - The Ella & Jo 28 Day Skin Challenge

We live in Ireland and we as a nation some suffer from a Vitamin D deficiency why oh why do we need to wear SPF in the Autumn and Winter, sure there isn’t a bit of sun. 

 Skincare gurus have long spoken about the need for an SPF in winter – broad spectrum UVA (ageing) and UVB (burning) but really does it make that much of a difference?

Most of try to do our best with our skincare we know what we should be doing but don’t always do it so here is some motivation for you - UV in Ireland and the UK which breaks down the natural building blocks of our collagen and elastin – which basically hold up our entire face – are broken down by UV rays. Letting your skin be exposed to UV rays with no protection is like letting a wood pecker loose chipping away at those blocks until they drop, break, and crumble – resulting in a loss of tone, texture and bounce. 

Wearing an SPF is like going to the Gym and eating 80/20. Not wearing SPF is like going to the gym 5 days a week and eating pizza and ice cream all day – yes your doing great going to the gym but your undoing all the hard work -  Using your super skincare and your serums is great but if you don’t wear an SPF your un doing some of that good work by not including this simple step.

We get it most SPF’s to date have been tacky, bounce back under make up and leave a sticky, white cast that does just not sit well under make up or start your day the right way. Ella & Jo to the rescue we have created an SPF Day cream that protects the skin from UVA, UVB & also has blue light protection (from your screens like laptops and phones) 

Lots of people will say they have SPF in their make up and is this enough – unfortunately it isn’t the amount of coverage you would need to be adequately protected would mean you have to use a huge amount of product on to your skin – its just not practical. 

The best way to incorporate an SPF into your daily routine is to find a super charged day cream that feels beautiful, protects your skin which offering a multitude of other benefits and offers no bounce back or white cast to your skin.