What’s the Difference Between Gradual Tan and Instant Tan?
Interested in fake tanning? Welcome to your ultimate starter guide. We know tanning can feel overwhelming with shelves full of products in your local store and multiple shades, formulas and application tools. But once you’ve mastered it, you won’t look back. Beautiful, bronzed skin through all seasons with no risk of skin damage or premature ageing? Yes, please!
When it comes to fake tanning, we’ve earned our stripes. We love a golden glow so much, we’ve even developed our own tanning collection. We know the mood-boosting power of a fresh tan and we think everyone deserves a feel-good glow. In this blog article, we’ll settle the debate of gradual tan vs instant tan and help you find the best fake tan for beginners in Ireland, so, read on to get everything you need to know to get a streak-free glow.

What is Gradual Tan?
First, let’s explore gradual tan. This is typically a tanning moisturiser that builds colour slowly over multiple applications. Most formulas are hydrating, lotion-based and contain dihydroxyacetone (DHA), which reacts with amino acids in the top layer of your skin to create a golden pigment. In gradual self tan lotion, the level of DHA is generally low, meaning the colour develops slowly and builds to a bronze tan over repeated applications.
Gradual tan is designed to be used in place of your regular body lotion, making it easy to fit into your daily routine and simple to apply – there’s no application tool needed, no wait time and no fuss. As the colour builds gradually, it’s mistake-proof and near impossible to create streaks or patches. You simply smooth on daily and watch that golden glow develop.
Due to its easy application and natural-looking colour, gradual tanning products are the best fake tan for beginners. Our Hydrate & Glow Gradual Tan Moisturiser is perfect if you’re just starting out, or for anyone who wants a beautiful glow with minimal fuss.
Want to see gradual tan before and after pictures? Check out our Hydrate & Glow Gradual Tanning Moisturiser page.

What is Instant Tan?
Instant tan does what it says on the tin – it gives immediate visible colour in one application. Some instant tans are transfer-resistant yet wash off at the end of the day, while others give an instant guide colour while DHA develops underneath over 4–8 hours, for a longer-lasting glow.
Thanks to its immediate results, instant tan is great for special occasions or any time you need a tan in a hurry. However, a little more preparation is required and we always recommend thoroughly exfoliating and moisturising dry areas before applying with a tanning mitt.
Gradual Tan vs Instant Tan - Difference
Not sure which tan is right for you? Use this quick guide to find the perfect match for your routine and lifestyle:
Application time:
Gradual tan - Super quick! Simply apply with your hands in place of your regular body lotion
Instant tan - Around 15–30 minutes. Apply to prepped skin, then blend and buff for a streak-free finish.
Colour depth:
Gradual tan - A buildable formula for a custom glow. Apply daily until you achieve your desired tan depth.
Instant tan - Gives a deep golden glow on first application with immediate results.
Prep needed:
Gradual tan - Skin needs to be clean and dry prior to application.
Instant tan - For the best results, exfoliate beforehand and apply moisturiser to drier areas like elbows, knees and ankles.
Ease of use:
Gradual tan - Super simple. As the colour builds gradually, it’s very forgiving.
Instant tan - Requires a little more care and attention to blend it well, but becomes easy with practice.
Best for:
Gradual tan - A low-maintenance, year-round glow.
Instant tan - Events, holidays or any time you want a beautiful tan.

Which Tan is Better for Beginners – Gradual or Instant Tan?
If you’re just starting out, you can’t go wrong with a gradual tan moisturiser. The hydrating, easy-to-apply formula develops a golden tan over time as you build your confidence applying it. Our Bronze & Buff Duo is an ideal beginners’ set and includes everything you need. Choose between Light–Medium or Medium–Dark depending on your skin tone and get ready to glow!
That said, instant tan or tinted moisturiser with tan is also a great option for beginners if you are getting ready for an event or holiday. Check out our article on tanning dos and don’ts for all the advice you need to achieve the perfect tan.
https://ellaandjo.ie/blogs/skin-school/the-do-s-donts-of-fake-tanning?_pos=3&_sid=7b158613d&_ss=r

How to Get the Best Results from Gradual Tan?
Get a beautiful, even tan with our quick step-by-step guide:
Step 1: Exfoliate
For the best results, begin by exfoliating in the shower with The Velvet Moment Exfoliating Scrub. This will ensure that any old moisturiser or tan is fully removed from your skin.
Step 2: Dry
Next, thoroughly dry your skin with a fluffy towel to remove excess moisture.
Step 3: Hydrate
Do you have any flaky, dry patches on your knees, elbows or ankles? If so, add a light layer of body lotion to these areas. This step can be skipped if your skin feels balanced.
Step 4: Apply
Now apply your gradual tan as you would your regular body lotion. Make sure to sweep down onto the tops of your feet and backs of hands for a natural-looking glow.
Step 5: Wash your hands
Stained hands are a classic telltale sign that someone has used fake tan. Wash your palms to prevent colour developing and giving away your secret.
Step 6: Re-apply daily
Re-apply your gradual tan every day until you reach your desired level of colour. This is how to build a tan gradually, so it lasts. Once you’re happy with your tan, re-apply every 2–3 days to maintain the glow.
Whether you’re a gradual tan convert or an instant tan devotee, Ella & Jo has everything you need for a streak-free, natural-looking glow this summer. Explore our tanning range and find your perfect match today.

FAQs
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Is gradual tan better for beginners?
We always recommend gradual tan for beginners as it’s easy to apply and difficult to get wrong! The colour builds gradually with a supernatural finish, and the best part is it doesn’t need any special application technique. Simply apply it as you would your regular body lotion.
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How long does gradual tan take to show?
You’ll notice a subtle glow to your skin a few hours after the first application. The colour will deepen into a more golden shade after the second or third use.
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Can you use gradual tan every day?
Yes, you can keep applying gradual tan daily until you reach your desired shade level. For best results, exfoliate weekly to remove build-up and keep your tan looking fresh and even.
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Does gradual tan wash off?
No, gradual tan is formulated with DHA for a lasting glow. It fades naturally over time or can be removed quickly with exfoliation.
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Does instant tan last longer than gradual tan?
Gradual tan typically lasts longer because the colour is built up over multiple applications, creating a deeper base that fades evenly. Instant tan usually lasts 5–7 days before fading, while a built-up gradual tan can last over a week with regular top-ups every 2–3 days.









