5 Reasons you need to clean your makeup brushes

5 Reasons you need to clean your makeup brushes

Ella & Jo Cosmetics is delighted to announce their UK launch in partnership with their new Beauty  Ambassador, TV presenter Cat Deeley. 

A real beauty enthusiast, Cat is excited to share her skincare secrets and daily beauty routine with her  must have Ella & Jo products, for healthy and glowing skin. 

Speaking on the partnership Cat says, “I loved the products as soon as I tried them and now Ella & Jo is my best shared secret! I’m a real beauty enthusiast and am excited to be working with a new and  emerging brand with the same ethos and values that I hold. I have always been interested in looking after  my skin and I am very particular about the skincare I use. Confidence for me really does start with my skin  and how I look is related to how I feel. What I love about Ella & Jo products is that my skincare routine is  so quick and easy, every day. The fact I feel better after using the products means I have more inner  confidence, which shines on the outside too. I can’t wait for you to try the products!” 

Spot Cleaning Vs Deep Cleaning Reading 5 Reasons you need to clean your makeup brushes 4 minutes Next We share the secret to their hyaluronic wonder product.

Every got a pesky random breakout or find that your skin is constantly congested no matter what you try? A lot of people blame their skin type, lifestyle, using incorrect skincare products etc but have you ever stopped to think that maybe it could be your makeup brushes to blame?

60% of women say that they have never cleaned their makeup brushes or their makeup bag. 39% of women have admitted to cleaning their brushes but not with an anti-bacterial agent. A study at Loyola Marymount University found that after one month, uncleaned makeup brushes held more bacteria than researchers were even able to measure.

In an ideal world, a person that is wearing makeup every day should be cleaning their makeup brushes once a week. (I did say an ideal world) but if we looked at cleaning our makeup brushes the exact same way as cleaning our face it becomes so much simpler, and especially now with Squeaky Clean Brush Cleanser. Your brushes will be squeaky clean and ready for re-use within minutes. So no excuses..

Whilst the bacteria that grows and lives on your own skin isn’t the most harmful out there, the reality of it all is that if you are constantly putting dirty brushes on your face every day over long periods of time it's kind of gross.

Here are some of my main reasons that you should be cleaning your makeup brushes on a regular basis.

1. Damaged Brushes

You have more than likely spent a pretty penny over the years on your makeup brushes and good quality ones don’t come cheap. Makeup brush cleansers like the Squeaky Clean Brush Cleanser will shampoo and condition your brushes to ensure the fibres don’t break or weaken causing a harsher feeling to the brush and causing the brush to fall apart or lose its shape.

2. Irritation to the Skin

The eventual damage caused to your brushes can start to harden the bristles and change their form. Without the original soft texture of your brushes, continued use of these tools could cause some redness and irritation to your skin which is only a nuisance and can easily be avoided.

3. Clogged Pores & Blemishes

Consistently using dirty makeup brushes and putting them back into your products is a vicious bacteria filled cycle. If you’ve noticed an increase in blemishes or if those pesky clogged pores/blackheads are going no-where, it could be because your brushes aren’t being cleaned often enough.

4. Infections

One of the many causes of conjunctivitis, coldsores is sharing beauty products. You can never be certain how clean someone else’s liner or lip brush is, if you always have Squeaky Clean Brush Cleanser to hand you can be sure the brushes will be anti-bacterialised, so no pink eye for you! Would you be comfortable with a makeup artist doing your makeup with a dirty brush? I hope not! So always think the same way about yourself. E.coli and Staphylococcus as well as various fungi can be contracted by dirty makeup brushes. Did you read the horrific story about the girl who contracted Staph Infection almost leaving her paralysed from sharing makeup brushes? Read Here

5. Flawless Makeup

Ok so maybe you’re not scared of a little viral infection, but maybe the fact that it will affect the performance of your tools and makeup application will be enough to convince you. We all know the struggles already to blend eyeshadows or to get a Kardashian worthy contour, dirty makeup brushes will cause makeup to look mucky, cakey, streaky and your eyeshadow colours to all blend into one. If you are the type of person that has only one brush, that’s ok, using squeaky clean brush cleanser will have it dry and ready for re-use within minutes of spritzing.

So ok, don’t have a meltdown just yet, but seriously, if you are one of the 60% of people that have never cleaned your makeup brushes PLEASE take our advice and start now!

Squeaky clean brush cleanser was designed to clean your brushes quickly because the reality is we have busy lives and brush cleansing just isn’t a top priority, but hopefully that’s all about to change.