Ella & Jo, the renowned Irish skincare brand, is proud to announce its official certification as a Certified B Corporation. This prestigious recognition marks a pivotal moment in the brand's journey, showcasing its unwavering commitment to sustainability, ethical practices, and responsible beauty. With this certification, Ella & Jo joins a growing global community of businesses leading the charge for an inclusive, regenerative economy.
What is B Corp Certification?
B Corp Certification is granted to companies that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability. By achieving this status, Ella & Jo proves its dedication to ethical skincare and responsible business practices. As the 66th company in Ireland to achieve B Corp status, Ella & Jo continues to push boundaries in the beauty industry by prioritizing people, the planet, and purpose.
A Promise to Do Business Differently
“Becoming a B Corp is much more than a badge for us - it’s a promise,” said co-founder Niamh Ryan. “It reflects our dedication to doing business differently - consciously, ethically, and sustainably.”
Empowering People Through Skincare
Founded in 2017 by makeup artist Charlene Flanagan and skin therapist Niamh Ryan, Ella & Jo collection was designed to simplify skincare routines while delivering visible results. The brand is known for its focus on cruelty-free skincare, sustainable packaging, and empowering individuals to feel confident in their skin. By choosing Ella & Jo’s sustainable skincare collection, consumers are making a conscious decision to align their beauty choices with their values.
“Our mission has always been about more than skincare - it’s about empowering people to feel confident in their skin and confident in the choices they make,” said co-founder Charlene Flanagan. “Achieving B Corp status reinforces that commitment and pushes us to do even more.”
From recyclable packaging and supply chain transparency to community outreach and employee wellbeing, Ella & Jo underwent a rigorous assessment process to become certified. The company will continue to be monitored and reassessed every three years to ensure continued compliance and improvement.
By joining the ranks of other leading ethical brands such as Patagonia, Aesop, and The Body Shop, Ella & Jo solidifies its role as a pioneer in the ethical beauty space. This B Corp certification not only recognizes the brand's commitment to sustainable practices but also strengthens its mission to inspire positive change in the beauty industry, both in Ireland and beyond.
